OUR NAME

The name was inspired by the most unlikely pairing of people -- my ever-so-sweet grandma Jean and.... J. Cole!!! 
The phrase 'For Pete's Sake' always resonated with me because it was my grandma's favorite catch phrase. It was her clean version of cursing, but of course we always knew what she really meant.

We launched on cyber Monday of 2014, around the same time that J. Cole released "Power Trip” featuring Miguel. I already had an attachment to the name and as soon as I heard Cole say "For Pete’s Sake homie pull it together...” I KNEW THAT WAS IT!! That was affirmation that the vintage phrase was on radar, and the rest is history.

OUR IDENTITY

OUR INSPIRATION