The name was inspired by the most unlikely pairing of people -- my ever-so-sweet grandma Jean and.... J. Cole!!!
The phrase 'For Pete's Sake' always resonated with me because it was my grandma's favorite catch phrase. It was her clean version of cursing, but of course we always knew what she really meant.
We launched on cyber Monday of 2014, around the same time that J. Cole released "Power Trip” featuring Miguel. I already had an attachment to the name and as soon as I heard Cole say "For Pete’s Sake homie pull it together...” I KNEW THAT WAS IT!! That was affirmation that the vintage phrase was on radar, and the rest is history.
The pelican mascot is a perfect fit for our identity and lifestyle. First off, we're based in Santa Monica, CA. I have not met a single person living in Santa Monica who doesn't love to be outside. We're on the beach, we're skating, we're at music festivals... we do just about everything outside.
The pelican symbolizes our network -- they survive by scooping up fish in their massive pouches and redistributing the wealth amongst their squadron. For Pete's Sake would not be here today if we didn't have an incredible community of super talented people to give us support and feedback whenever we needed it.
Our designs are heavily influenced by music, surf, and skate culture. We dropped our first mixtape in 2017 “Protect The Code” with The Black Opera, which is a compilation album featuring all the Michigan heavy hitters. We got a few more tricks up our sleeve that we look forward to bringing to you in due time!
Andrew Kligier, founder of For Pete's Sake